This year the MP3 will turn 11 years old. I still remember downloading a Winamp version that wasn’t even a 1.o. My first MP3 had nothing to do with my music taste but it had some good sound effects and the fact that it had only 4.3 MB was amazing! Only 45 minutes to download a song seemed impressive.
11 years after that, here we are. There’s iTunes, Apple’s big, record companies are struggling to survive and people got tired of paying 15 euros for a CD with 2 good songs. So the music industry is going through a totally different scene as we speak. But do the people in charge know what they’re doing? Or does it take a 53 year old computer geek and one of the brightest minds in the tech world, to show them how its done? Steve Jobs, saw the opportunity and knew what approach to take. Sell a fantastic multimedia player and a kickass music store where people could buy songs individually. He might not be 100% right but he’s the closest one without a doubt.
Why do old people, no disrespect, run major media companies? They’re not up-to-date with anything because all they care about is making money and wonder off in their private jets, stepping on everyone as they pass. Someone needs to grab the music industry by the horns, and only someone with a notion of future, where music came from, and where it’s headed will be able to make things work for the music industry.
One of the best models in my opinion would be to create a music service where you pay a small fee per month, and we’re talking millions of users, and be able to download the albums you want. Obviously there would have to be limits or else you’d have the typical guys who download just for the “fun” of it.
People wouldn’t mind paying 5 euros a month to download up to 20 albums, now would they? Just do the math. In a universe of 10 million hypothetic subscribers you would have 50 million dollars a month! We’re talking 600 million dollars a year, and we all know there would be well more than 10 million subscribers a month, if this thing were to be well publicized.
So my advice to the music industry is:
Change your board of directors and replace those with money hungry ambitions and absolutely no clue of what people want, with youngsters who understand what’s happening.
Maybe hire musicians for your boards, since they’re the ones one the road gathering people’s opinion on what’s wrong with the music industry, and what solutions they’d like implemented.
Freedom Through Music Integrity (FTMI)
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